This is the about page for the website afia and jay dot com (afiaandjay.com). Founder Jasmine wears a turtleneck jumper and washed denim mom jeans, both from Topshop


Back in late 2014, a twenty something year-old Londoner* procrastinating heavily from law school homework decided to register the domain name “afia and jay dot com” so that she could tell random stories online about life – and clothes.

She came up with a name which brought together both her personal and the professional lives, and set out to create content which also shared that contrast between the personal and the professional.

*That Londoner mentioned above is me. I’m literally writing about myself in third person up there like it’s socially acceptable. You’re already beginning to see how awkward I can be at times. Welcome!

Wait… did you change your name?

But time’s a pretty funny thing, right? Things change, people change, ideas change. And that’s why this space on the interwebs is now called STYLE STATUTE. I wanted to cut out the noise and hone in on the two things that many women often think about – their careers and their style (anbut more specifically, their style for their careers) – and bring them both together. Because working girls need fashion tips for the 9-5 too!



I wanted a space of my own where I could have fun with fashion and personal style, something I felt my day-to-day didn’t always allow me to do, but also talk openly about the things my friends and I would always discuss and/or worry about, such as our careers, our passionsour relationships, and generally getting older and figuring stuff out. And I wanted that space to be somewhere that like-minded women (like you!) could come and discuss/worry about those things too.

What STYLE STATUTE is all about

STYLE STATUTE is about the woman of today who cares as much about her work as she does about her wardrobe. It’s about the girl who, much like me, is trying to figure out this whole thing called life but still look FIRE while she’s at it.

As much as this space has been created by me, I also want to hear from you. Whether it’s your first time visiting this webiste or whether you’ve been a community member from day one (if you’re in the latter category, I definitely want to know who you are!) I’d love to know your thoughts. Make sure to leave a comment on the posts you like – or don’t like – or drop me an email, even if it’s just to say hello. You can also connect via social channels (links are on the home page) – because I’m sure you’re just as Instagram-obsessed as I am!

If you are new here, I’ve linked a few key posts below (and above) to help show you around:

6 Things I’ve Learned at 26

How To Wind Down After a Stressful Work Week

3 Must-Read Books for Millennial Women

Nude Lip Colours that are Perfect for Work

How to Wear the Modern Classics

With love,